NewJeans surprised the K-pop world with an unannounced drop of their new EP, “Bubble Pop!” on April 10, 2025. Known for their Y2K aesthetics and effortlessly catchy melodies, the girl group has returned with a refreshing and playful twist.
The title track “Bubble Pop!” is an addictive retro beat that blends 90s bubblegum pop with modern synth layers. With its fun choreography, candy-colored visuals, and earworm chorus, the song is already viral on TikTok and YouTube Shorts.
The music video features roller rinks, arcade cabinets, pastel clouds, and whimsical transitions that reflect NewJeans’ youthful charm. It’s a nostalgic nod to early K-pop, but with a Gen Z flair that feels new and genuine.
Other tracks in the EP, like “Neon Nights” and “Digital Crush,” further explore teen romance, digital escapism, and self-expression—resonating with both younger audiences and long-time fans. Each member’s personality shines, particularly in the self-filmed snippets added to the MV.
What makes this comeback exciting is the group’s creative direction. NewJeans continues to defy conventional K-pop promo schedules by launching surprise comebacks and letting the music lead the momentum.
The EP’s launch coincided with a pop-up cafe event in Seoul, where fans gathered to experience themed drinks, merch, and interactive photo booths—generating huge buzz online. Within three days, “Bubble Pop!” entered the Melon Top 10 and debuted at #4 on Billboard’s World Digital Songs chart.
NewJeans have once again proven that their unpredictable and trendsetting strategy is a winning formula—and “Bubble Pop!” might just be their most fun era yet.
