The 2025 Coachella Valley Music and Arts Festival was a landmark moment for K-pop, with three major Korean acts taking the main stage across both weekends—BTS’s Jungkook, (G)I-DLE, and ATEEZ.
Jungkook’s solo set on Day 1 opened with “Standing Next to You” and closed with a powerful remix of “Seven,” accompanied by full backup dancers and a live band. Fans praised his vocal stability and presence, calling it “pop perfection.” His performance earned top trending spots on global social platforms and widespread acclaim from Western media.
(G)I-DLE performed on Day 2, showcasing their versatility with hits like “TOMBOY,” “Queencard,” and new English single “Outlaw.” Their feminist themes and confident aura resonated with international fans, earning them thousands of new followers overnight.
Meanwhile, ATEEZ delivered one of the most high-octane performances of the weekend. Their signature pirate-inspired aesthetic, complete with flags, synchronized stomps, and pyro effects, made them an instant festival highlight. Songs like “Guerrilla” and “Say My Name” had even non-K-pop fans joining in the chants.
With K-pop’s presence expanding at major global events like Coachella, it’s clear that Korean artists are not just participating—they’re dominating. This year’s festival served as a strong reminder: K-pop is not just a genre; it’s a movement.
